消费者行为学在中国章节测试课后答案2024春

第十章测试

1.Which of the following is considered a post-purchase process?（ ）
A:The shopping experience B:Consumer satisfaction C:Shopping orientation D:Mood
答案:B
2.Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them. （ ）
A:对 B:错 3.Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.（ ）
A:错 B:对 4.A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________. （ ）
A:shopping orientations B:POP stimuli C:pretailing D:retail theming 5.According to the expectancy dis-confirmation model, when a product or service perform the way that a consumer thought it would, she may not think much about it; but if it fails to live up to expectations, this may create negative feelings. （ ）
A:错 B:对